Google Alerts are incredibly helpful and a real must for anyone marketing online. I use them for my book titles, for my name and also for subjects of interest. For those who aren’t familiar with Google Alerts, this is how the company describes them;
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Some handy uses of Google Alerts include:
-monitoring a developing news story
-keeping current on a competitor or industry
-getting the latest on a celebrity or event
-keeping tabs on your favorite sports teams
But I use them to help me with marketing efforts. For example, I get alerts each day about anything on the subject of making and selling ebooks. I can then click on those links and read the current articles and blogs. Very often, there will be a comment box where I can leave a comment on the article and include a blurb about my ebooks including a link to my sites. Blog hosts almost always publish comments because they want it to appear that lots of people read their post. As long as you’re not blatantly spamming an advertisement for your stuff, it’s really easy to get your message and links out there for others to click on. This will help generate traffic to your sites and rise you in search engine rankings over time.
To get started, visit the site – http://www.google.com/alerts and fill out the form with your search terms and a return email. Once a day or so, Google will email you with any web content that appears. I find it super handy for being informed of any references to me and/or my books. But it’s also great for notifications if someone is talking about a subject that I care about.
Then visit those articles and blog posts. If there’s a comment box, leave a thoughtful comment. Usually, you get to insert your URL which will be a clickable part of your name next to your comment. Sometimes you can also type in a URL that will become clickable. After leaving comments, make sure the links work.
Remember, comments often require the moderator to approve them, but blog hosts almost always do because it shows that people read their blog. No bloggers enjoy seeing their comment boxes reading zero, even me (wink, wink).
So put Google alerts to use and make connections instantly. For more helpful advice like this please check out my ebook, How to Make, Market and Sell Ebooks – All for FREE by Jason Matthews. Available for Amazon Kindle, at Smashwords in any format, or as a PDF for reading on a computer here. And it’s not just for selling ebooks, but it’s for marketing and selling anything online for free.