This is debatable and (I believe) has a lot to do with the type of ebook you’re selling. Currently both of my novels are selling about the same at Amazon as they are at my own websites. I wish there were stats for how many Amazon viewers actually see my ebooks each day, as I have for my sites. (Maybe I’ll create that with Statcounter.) Ultimately, all authors seek a buzz or a sudden development and inertia that gets people really talking about a book and checking it out. That could change things quickly, especially if a Kindle community buzz at Amazon happens.
On the other side, my how to ebook is selling better at my own websites, here and here. I wasn’t expecting this, just the opposite. I imagined sales would be faster at Amazon by Kindle customers eager to learn tips for making their own visions a Kindle reality. Just because people read ebooks they’d be likely to want to make and sell ebooks, or so I thought.
But perhaps that isn’t what they want. Perhaps Kindle readers really just want to read. Seems like a logical conclusion at this point.
So far it seems the people who visit my sites and want to learn how to sell ebooks are much more likely to buy from my sites. Perhaps it helps that my ebooks are available there in every format they’d likely need: pdf, epub,mobi, lrf.
So, if you want to sell ebooks it obviously makes sense to sell them everywhere you can. But don’t be surprised if your little corner store website can sell ebooks at a faster rate than a gargantuan ebook seller like mighty Amazon. Plus you’ll keep all the profits.