Excerpt from the book, Get On Google Front Page…
Keywords are essential to help search engines link your sites and books to certain words, terms or phrases. Keywords can be individual words like “diet” or “weight loss,” a set of words like “healthy weight loss,” or even phrases containing many words such as “eat all you want and still lose weight.” This is also the difference between short-tail and long-tail keywords, or the difference between targeting broad markets under heavy competition with other advertisers versus niche markets with less competition. It’s best to add keywords (both short-tail and long) to every site, blog, URL, title, article and location that has boxes for them, keywords that describe the content of what your site is about. But before we get into the details of how and where to insert keywords, we’re going to discuss at length how to discover which are your very best keywords.
Your very best keywords describe your website (and book’s) content and are being searched by lots of people with relatively low competition.
Okay, that was a mouthful but true. Certain keywords will only help if people are actually searching for them, and your site is relevant to that subject, and (hopefully) there is not a ton of competition. If the competition is low, then you’re golden and the climb to the front page can be quick. If the competition is high, you can still get to the top but it will take great SEO habits and more time.
Read the free Authonomy chapter here on this subject.
Read the first several chapters of this book’s free sample.