You may have run into slightly complex methods for formatting ebooks. Mobipocket Creator and HTML files are common, but I’ve found great results can be had by uploading a well-formatted Microsoft Word Doc (.doc) to Amazon Kindle, Barnes & Noble Nook and Apple iPad.
For non-fiction titles and books with a Table of Contents section, one extra thing readers will appreciate is the inclusion of a TOC link. This isn’t just a page at the beginning with Chapter headings and hyperlinks to places within the document, but also a TOC bookmark, which the e-readers (like the Kindle) will automatically recognize and add to their Menu option. It’s quite simple if you’re familiar with adding a bookmark in Word.
All you need to do is place the cursor at the beginning of the page for the Table of Contents. Then click Insert and choose Bookmark. When the Bookmark tab opens, type in “toc” without the quotes and Add it. Once saved and uploaded to Kindle, for example, that will become a Menu option for Kindle readers to go to the Table of Contents from anywhere in the ebook.
This method also works for the Cover image by bookmarking it with “cover” and also where the book really begins (like the intro or prologue) by bookmarking that with “start.” (Again, do not actually type the “quotes” as I have for the demonstration, but type the words: toc, cover and start.)
Obviously these are just little things that make it nicer for readers, especially for books with TOCs. How will you know if you’ve done it correctly? Download the Kindle Previewer from Amazon, http://www.amazon.com/gp/feature.html/?docId=1000765261. It will accept MOBI, EPUB, HTML and OPF files under the File tab to Open. I use Calibre or 2epub.com to convert my Word Docx to MOBI and then open them on the Kindle Previewer. All of the hyperlinks and TOC elements and menu options should work perfectly. The same is true for my books on people’s Kindles, even when directly uploading Word Doc files in the way explained above.
If it’s not right, make the correction and try again. One of the best aspects of e-publishing is the ability to make changes quickly and easily.
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