Amazon Tags for US Kindle Ebooks are Back!

Amazon kindle tags they're backGood news for Indie authors who want to sell ebooks; Amazon Tags have returned for US Kindle ebooks. They disappeared about two weeks ago, oddly just for the US Kindles but not for paperbacks, hardcovers or for any versions in other countries. Understandably, there was much speculation as to why from both readers and writers alike. In fact, this blog posted an entry on the subject of where did they go? and listed the main (assumed) reasons.

Interestingly enough, there still hasn’t been an official announcement from the world’s largest bookseller. We’re still wondering what the heck happened? Was it really just a glitch? A glitch that took two weeks to fix after speculation of so much tagging abuses? Strange indeed.

The reasons tags are a great way to help indies sell ebooks is because they’re a search term many customers use when looking for a book on something like SEO, for example. And so if a reader searches products tagged with SEO, they’ll find books like Get On Google Front Page. Works for me.
Welcome back, my little friends. We missed you.

***Update June 9, this just in from Amazon as an announcement on the issue:

“All –
We’d like to provide a little more information about the Tag feature on Tags are not intended to be used as a method to promote your titles. The tagging activity occurring in this thread does not follow the terms of use for the Tag feature on and could be considered abusive. You can learn more about the Tags feature by visiting
For this reason, we are locking this and all threads that organize this type of tagging, and future threads of this nature will be deleted from our Community. We encourage you to share your work with each other and discuss marketing and promotion ideas, but organized manipulation of any feature is not something we will permit on our boards. Website features and tools should be used as intended.
We understand that you have put a lot of time and effort into this thread and that it can be quite a challenge to increase the visibility of your work. We hope you will check out the tips we provided which may help improve your titles’ searchability on and continue to support each other’s success.”***

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8 Responses to “Amazon Tags for US Kindle Ebooks are Back!”

  1. RiFT Says:

    Yahoo! We’re back in fighting shape. See, all the believing paid off. Thanks for the update Jason.

  2. Patience Prence Author Says:

    I’m a believer too! There was so much speculation as to why the tags disappeared. I had emailed Amazon Customer Service and they said they were working on the problem that it was just temporary. They were right! So glad they are back! I love my tags! Great article Jason!

    Patience Prence Author SCARS: An End-Times Novel

  3. Joan Reeves Says:

    Ah, Jason. They returned, but all is not well in Amazon-ville. As we have both learned, they are apparently policing the tags now. Don’t know exactly how they plan to do that, but I’m sure there’s some cunning little bit of software like a tracking cookie that will make it possible.

    Kind of reminds me of police radar. They have radar to clock speeders so someone invents fuzz busters so they can speed and not get a ticket. So police technology changes to override the radar detector… radar detector designers learn how to override their override… etc.

    Tech changes and adapts with each side’s restrictions and overrides.

  4. JScott Says:

    We’re all glad the tags are back…and hopefully they’re here to stay. Have a lovely weekend, everyone.

  5. Lisa Lim Says:

    I saw a post you made on Amazon’s Author tag forums. Just to be clear, is that something authors should stay away from? How else would we get readers to tag out books?

    • Jason Matthews Says:

      Lisa, since Amazon has made an announcement they don’t want authors participating in tags parties (since it’s not how the system was intended to be used), I would not recommend tagging in any forums run by Amazon. There are other places where you can find authors who are still tagging however. Goodreads, Facebook and Authonomy are examples of places with lots of Indie authors and lots of forums.

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