For authors who write non-fiction or teach subjects, Udemy might be a great way to boost sales and exposure. It’s an online tool for continued education where students come to learn, and instructors can design then upload courses utilizing Power Point, video, screen-casting, PDFs, audio, and zip files. Could authors of fiction use it? Perhaps. Some of their subjects (like Hobbies and Crafts) could be a fit to establish a video presence beyond a simple book trailer at YouTube.
The attractive thing about Udemy is that it offers a similar payment platform to content creators as many ebook retailers like Amazon; free to join and upload courses while paying 70% of any sales to the author/producer. Courses can also be priced free, which might be a smart way to brand or network. The paid lectures typically range from $19 to $99 and more, some are even priced over $1,000. Udemy also has an Affiliate program for those interested in making extra money and selling courses as well as a discount Course of the Week. Plus they have an abundance of categories including:
- Featured Courses
- Technology and Internet
- Business and Professional
- Creative and Performing Arts
- Health and Fitness
- Test Prep
- Hobbies and Craft
It’s headquartered in Silicon Valley, founded by Eren Bali and Gagan Biyani, launched in May 2010. Within the first few months the site had registered over 10,000 users and is going strong today. Udemy isn’t the only site doing this, but they may have one of the best platforms from the producer’s perspective (i.e. free entry and no monthly fees). Sclipo is a similar site and has been around longer, but they charge either $14 or $19 per month to list a course (depending on the specifics) and WizIQ plans start at $10/month. Myngle and Live Mocha are just for learning languages. eduFire is primarily for languages and exam prep, and their platform is designed for live tutoring, teacher-student interaction.
I recently uploaded a video training course for the subject of How to Make, Market and Sell Ebooks All for Free. It’s an extensive 14 lecture, 8 hour video training guide made of screen-casting and Power Points. The program covers everything from cover design to formatting for retailers to selling from your own sites on autopilot, marketing, utilizing social media and more. My experience with the Udemy system felt quite user-friendly and professional. Time will tell if the course sells (which I hope it does since the entire presentation took a couple of weeks to put together), but regardless of the final numbers it was a great experience. My feeling is this; it’s always smart to create new avenues for selling product or programs (especially revenue streams that run on autopilot), and this was a new one my book needed. This course is also available for Affiliate sales, where anyone can sell the program and receive half the profits on each sale.
Content providers can also rest assured that they retain all rights to programs uploaded to Udemy. If it makes sense to promote a course at another venue, you have the right to do so. Have an experience with Udemy or any other venue for selling (or giving away) lengthy video presentations? Share it in the comments.
Home page of How to Make, Market and Sell Ebooks.
Subscribe to this blog for updates for indie authors and self publishing.
add me to Google Plus circles +Jason Matthews