Why do some authors sell ebooks at Amazon so easily yet struggle to sell ebooks at Barnes and Noble? The answer might be since the search engine at Amazon works properly, while the search engine at Barnes and Noble is junk. This little experiment indicates book buyers who search by subject matter will have a much easier time finding what they are looking for at Amazon than at Barnes and Noble. (It also explains why I sell 39 Kindle ebooks for every 1 sale on the Nook.)
Did Microsoft just waste $600 million by bailing out Barnes and Noble? Perhaps so. Hopefully they have the brains to fix the search engine for buyers who want to find my books by subject matter. Get on that please, Bill Gates.
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