Maybe you were a reader who searched for books by tags. Maybe you were an Indie author who spent hours in tagging parties hoping to increase your book’s visibility on Amazon’s search engine (whether it actually worked or not). Either way, it seems the death of tags at Amazon is officially official (to the delight of readers who felt cheated by misleading tags).
This isn’t the first time they’ve gone–back in May of 2011 they went on hiatus only to return. But this time it feels like goodbye. A wise move or a sad one?
My friend shared an email from an Amazon employee:
The original idea of Tags was to allow customers to tag items they were considering buying (for example, tagging items for a specific person as a gift), tagging products that they have purchased for later recommendations and tagging products to suggest better organization of them for Amazon. Over time Amazon has introduced new features that have replaced the TAGS functionality, including Wish Lists, Customer Reviews and Recommendations. Since the introduction of those features the usage of Tags, and therefore their value to our customers, has declined. We have removed TAGS in favor of the replacement features. Tags that you created are still available under Your Profile page.
Sounds like a concession to readers and other users who felt tags were prone to abuse by authors and merchants, therefore Amazon must have grown tired of the thousands of emails on the subject. Understandable. Let’s just hope Amazon’s new system (probably to be implemented over the coming months and years) does as much good for the people who genuinely benefited by searching with tags.
Personally, it seemed the tags helped a bunch with non-fiction sales, much more than with my novels. What are your thoughts?