Building Author Platform

Article posted on Interviews With Indie Authors.

When I first heard the term, author platform, it sounded like a place to jump from to commit writer suicide. Turns out nothing could be further from the truth; it’s the essence of vitality and a life-giving force for writers. Self-published authors especially need to build and maintain an author platform.

Ask ten people and you’ll probably get ten slightly different answers on what the term means. I believe it’s what writers do to make themselves visible, and these days that really boils down to everything they do online to make themselves visible. After all, we’re living in a global community of readers. Ten years ago, the average self-published author would have had little chance of making sales in foreign countries or even far away states, but those days are over. I regularly connect with readers not only from around America but from around the world, and I love the potentials that are in place because of companies like Amazon and products like e-readers and smart phones. It also helps that English is a popular native language and the most common second language for non-native speakers. These days it wouldn’t be a shock if a girl in Beijing read your book on her cell phone while taking the bus to school. Ten years ago that was impossible.

How do you build an author platform?

Would you like to comment?

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2 Responses to “Building Author Platform”

  1. Patty Says:

    Re: Sell e books for free

    Could you please clarify something for me. In your chapter named Cover
    Design you mention that Public domain images means anything that is not owned by someone with copyright restrictions…free for everyone to so long as they’re not selling it. You say that for a book cover pictures are fair game. My question is, whenever a copy of my own e book is sold,
    (with another’s picture on the cover,) wouldn’t that be considered reselling
    it? Or is it just setting up a website; claiming the pictures are my own and
    then reselling them?

    • Jason Matthews Says:

      Thank you for the question, Patty. The second question you had is correct: you cannot resell the image directly by itself. It is fine to use a public domain images on a book cover and sell the book. It is also fine to use a royalty free image on a book cover whether you acquired it for a few dollars or for free via Creative Commons with the permission and credit to the original photographer, even if you sell a million ebooks.


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