Does the description of an Amazon book have much effect on its search engine? Many think “yes” since we know titles, subtitles, categories, keywords and actual text contribute to Amazon search results. Even KDP recommends:
To increase your book’s discoverability on Amazon, you need descriptions and keywords that accurately portray your book’s content and use the words customers will use when they search.
But is it true? Let’s do an experiment. Watch the video and see how the book’s description on the product page has no visible effect on search results. However, it’s still worth considering SEO factors in your description because it has merit with Google. The video below explains.