Metadata and keywords confuse many indie authors. You might ask, “What exactly are they? How should I use them? Which ones should I pick?”
In simplest form, these things help readers find your books. Search engines (like the ones at Amazon and Google) use metadata, keywords, categories, tags and more to determine what your book is about. Used wisely, authors greatly increase the chance of readers finding their books by subject matter.
If you don’t know how the use them wisely or how to maximize their potential, you’re not helping readers to find your books. That’s something to address.
There’s good news:
Plenty of simple things can be done right now to help your books do better with Amazon and Google searches.
How can I use metadata and keywords wisely? In book titles and descriptions, in boxes where you choose keywords and categories, in tags, the actual interior text, and also blog posts and social media mentions. Everything written in your book and about your book is a part of the metadata world of marketing.
Are most authors savvy at this? No, they’re not. That’s bad for them, but it’s good for you if you’re savvy or willing to become savvy.
Is it difficult? No, it’s actually pretty easy and makes a lot of common sense once you understand it.
On July 11th, Sonia Marsh and I are hosting a metadata and keywords webinar for a limited number of authors so we can answer questions. We can help you find the best keywords, categories, tags and more so your books will be found easier.
The result–your book is found easier–readers sample them–you sell more ebooks.
This is a limited space webinar for Friday, July 11th at 9am PT (12pm ET) where we’ll shed light on the subject and answer your questions. Click here to join. The webinar is recorded so you can watch it again or purchase it afterwards if you’re unavailable during the live session.
For those who can’t attend live and want to purchase the webinar afterwards, click here.
About the Instructors:
Sonia Marsh is an award-winning author who sells her own books at Costco, REI, and other retail stores. Sonia is committed to helping authors avoid common mistakes. She offers “gutsy” book coaching to authors, as well as Webinars and Workshops.
Jason Matthews is a novelist, blogger, speaker and self-publishing coach working with writers around the world. His specialties include building author platform, selling at major retailers, social media, blogging and SEO.
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