Big news from Smashwords founder, Mark Coker:
Ebook preorders are the single most important new tool for indie authors who want to improve the visibility, desirability and sales of their new releases.
Over the last 12 months, ebooks born as preorders at Smashwords earned more than triple the earnings of books that were simply uploaded the day of release.
Ever since we announced preorder distribution two years ago for iBooks, Barnes & Noble and Kobo, I’ve been advocating preorders as an essential best practice for all indies.
Yet despite the amazing power of preorders, and despite the copious evidence that preorders can work miracles, most indie authors don’t use them today. Fewer than 10 percent of books released at Smashwords over the last 12 months were released as preorders.