Smart Keyword Research Comes First

Excerpt from the book, Get On Google Front Page

keyword researchKeywords are essential to help search engines link your sites and books to certain words, terms or phrases. Keywords can be individual words like “diet” or “weight loss,” a set of words like “healthy weight loss,” or even phrases containing many words such as “eat all you want and still lose weight.” This is also the difference between short-tail and long-tail keywords, or the difference between targeting broad markets under heavy competition with other advertisers versus niche markets with less competition. It’s best to add keywords (both short-tail and long) to every site, blog, URL, title, article and location that has boxes for them, keywords that describe the content of what your site is about. But before we get into the details of how and where to insert keywords, we’re going to discuss at length how to discover which are your very best keywords.

Your very best keywords describe your website (and book’s) content and are being searched by lots of people with relatively low competition.

Okay, that was a mouthful but true. Certain keywords will only help if people are actually searching for them, and your site is relevant to that subject, and (hopefully) there is not a ton of competition. If the competition is low, then you’re golden and the climb to the front page can be quick. If the competition is high, you can still get to the top but it will take great SEO habits and more time.

Read the free Authonomy chapter here on this subject.

Read the first several chapters of this book’s free sample.

Get On Google Front PageAmazon US paperback and ebookPDF version handy with links for your computer

Amazon UK paperbackUK ebook

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#SellEbooks Twitter Hash-Tag

twitter bird hash tagsFor writers who want to sell ebooks, it comes as no surprise that social media is a helpful, if not mandatory, tool for self-promotion. I believe Facebook to be fairly straightforward to learn by anyone while Twitter is an often misunderstood entity. In all honesty, I don’t use Twitter anywhere near its potential which is something that needs to be addressed.

In a small effort, I’ve just started a Twitter hash tag for #sellebooks or #SellEbooks. The case isn’t sensitive to search engines, but it does help people recognize the words.

For those unfamiliar with hash tags, they are used to designate a category that can easily be searched and found by others interested in updates. Reportedly, the whole revolution began in 2007 with reports of the San Diego fire by someone adding the phrase #sandiegofire to their Twitter posts. Word spread that was the way to get updates and share updates on the event, and the phenomenon grew from there.

Twitter doesn’t regulate the hash tag community. Because Twitter’s search engine sees everything as individual words (or symbols), the phrase March Madness compared to #marchmadness will result in entirely different results depending on the phrasing of the search. Because the Twitter community is now thoroughly aware of hash tags for finding specific Tweets, it’s just a wise thing to do.

Anyway, if you’re into this whole ebook business, self-publishing, Indie author thing… please use #SellEbooks to accompany any Tweets that have to do with those subjects. It could start a forum of like-minded people as well as help your own self-promotion.

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Get On Google Front Page, 2011 SEO Tips

Get On Google Front Page has just been released for 2011. This is my 5th book, and I’m really excited as it has potential to help a lot of people.

Get On Google Front Page by Jason MatthewsIt’s been a long road learning the business of ebooks and self publishing. At first this was something that had to be done for my novels, but then the whole endeavor became something valuable to share with others. Hence the last three books have been all about learning how to make and sell ebooks, how to make your own free website, and now this topic of rising in search engine rankings with White hat, free, organic SEO methods.

What’s fantastic about the search engines is that they keep space available at the top for ordinary people with no money to spend on advertising. That means any website can make it to the first page of search results or even to the very top spot. All that matters (in Google’s eyes) is that the website is extremely relevant to the terms of a given search. By having relevance to the subject and by using smart methods of helping the spiders see that relevance, anyone can do this.

The book talks at length on how to discover the keywords that will work best for a given website. Your very best keywords are relevant to your site, are being searched by lots of people and (hopefully) don’t have high competition from other advertisers. The book discusses in-depth how to use the Keyword Tool External program to really hone in on those best choices and then how to implement.

It’s just come out as an ebook for Amazon Kindle, so new the description isn’t currently listed yet (that takes up to 4 days though I can’t understand why). It’s also available as a pdf and epub formatted ebook at http://getongooglefrontpage.webs.com/, and also at Smashwords which will get it into Apple iBookstore and many other retailers. The paperback won’t be available for a few weeks, so watch for an update if that’s what you’d prefer.

For great 2011 SEO tips on keywords, meta data, direct submissions, alternative text, social media, creating thousands of back-links, building platform and visibility plus much more… this is a great guide. Please check out Get On Google Front Page if rising in search engine rankings is something you’d like to know more about.

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Google Books, Google Ebooks Update

I’m excited to sell ebooks through Google’s platform but still scratching my head. 5 days ago I uploaded 4 of my ebooks (in pdf and epub formats) through their partner program. As of today only one is actually live and the rest are still “processing.” Weird, right? With Amazon, Smashwords, B&N, etc the processing takes just a minute or two.

I emailed support and was told:

It takes around two weeks for us to process and display an uploaded book on Google Books. Note that getting books live requires a number of steps, such as performing optical character recognition (OCR) on pages, as well as analyzing the quality of scans or PDFs.

Two weeks? Sheesh. Talk about anticipation. For the one book of mine that is live, the results remind me of how Scribd displays things, where a viewer can scroll a select percentage and decide whether to purchase. Click on the above links to see the similarities.

There are a couple of nice touches that I haven’t seen before. Google reports if the book has been previewed and how many pages were read. I don’t know if that means actually read or just scrolled all the way to the end at light-speed, but it is a nice stat. Additionally, Google provides the links to buy the book from Amazon, Barnes&Noble, my own websites and more, which is very unique. Makes me think Google cares more about sharing content and less about beating the competition. Impressive.

More results in time.

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Where WordPress Beats Blogger, One Category You Can’t Dismiss

I go back and forth on whether WordPress.com or Blogger.com is the better place for free blog hosting. Certainly each of them have pros and cons, and it’s true that there are several things I prefer about Blogger. From a recent post I made on this subject: Common opinions are that WordPress doesn’t allow JavaScript or AdSense… Blogger is owned by Google which could boot you if they don’t like the content… WordPress has a better forum… Blogger is easier to use… the arguments go on and on.

The post went on to discuss how Blogger has added statistic monitoring back in July of 2010. This was an area that WordPress used to have entirely on Blogger, but no longer. Although now that I’ve had a few months to really delve into the stats from both blogs, I’ve discovered something of monumental importance.

For my blogs, WordPress is much better with SEO (search engine optimization), and it’s not even close!

Here’s a bit of background. I have two blogs, one with WordPress and one with Blogger. I’ve had the shorter-named, custom domain Blogger one (thebigbangauthor.com) since 2005 but didn’t get into a steady habit until Feb. 2008, so approximately 3 years of regular blogging there and 110 posts. My WordPress blog is a long and non-custom domain (ebooksuccess4free.wordpress.com) that I’ve only had since Feb. 2010 for about 10 months and 55 posts. Some posts I actually repeat on each blog while other posts are markedly different. I try to maintain them equally about once or twice a week, and I always do similar methods of SEO efforts like labels, categories, tags, alt image text, link building and so on. I truly love them both like two great pets.

When I analyze the results of the search engine traffic, which obviously means how absolute strangers found my posts through search engines, it’s amazing how many more visitors arrive at my WordPress blog than at Blogger.

For example, on one of the posts that I repeated at both locations, a Google search for the term “2epub” has led just 8 visitors to Blogger over 5 months, while that same term led 97 visitors to WordPress in just 3 months.

On Blogger, only 10 main search terms have produced 2 or more visitors in the past 5 months. At WordPress, over 50 search terms have sent 2 or more visitors to it. I also check these search terms to see if my blogs really come up on the first page of Google, and they do.

When I analyze individual keywords and phrases that land one of my sites on the Google front page, it’s not even close. My WordPress blog is head and shoulders better in this regard. No wonder it gets consistently better traffic by nearly three times, even though I promote them about the same. And that’s why we blog, isn’t it: to get traffic?

Blogger, I love you, especially for the joy of JavaScript gadgets. But just as some dogs are better at fetching while others are better at guarding the house, WordPress is the kind of dog that’s better at showing up on the Google front page.

You know the strange part? Blogger is owned by Google, but WordPress works better in a search. Weird.

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