Unicorn Writers Conference Presentation Links March 25, 2017

Below are the links for the 2 presentations I’m giving at the Unicorn Writers Conference in White Plains, NY:

1. Self-Publishing Essentials and 2. Formatting Ebooks

1. Self-Publishing Essentials

my gift to you: https://www.smashwords.com/books/view/592348 (coupon code – TA34Q)

KDP Amazon (Kindle Direct Publishing): https://kdp.amazon.com/

Smashwords (free distributor): https://www.smashwords.com/

BookBaby (paid distributor): http://www.bookbaby.com/

Draft2Digital (free distributor): https://www.draft2digital.com/

Barnes & Noble Nook Press: https://www.nookpress.com/

Amazon Kindle formatting: https://kdp.amazon.com/help?topicId=A14LJ3QNDNO64G

Smashwords Style Guide: http://www.smashwords.com/books/view/52/

LibreOffice (free Word alternative): http://www.libreoffice.org/

Kindle Format 8 complex formatting: http://www.amazon.com/gp/feature.html?docId=1000729511

Calibre Ebook Management (convert .docx to ePub and more): http://calibre-ebook.com/

Smashwords List (formatters and cover designers): https://www.smashwords.com/list

Book Design Templates: http://www.bookdesigntemplates.com/ http://www.diybookformats.com/

Creative Commons Search: http://search.creativecommons.org/

Bigstock Photo: http://www.bigstockphoto.com/

Inkscape: https://inkscape.org/en/ Gimp: http://www.gimp.org/

Google Keyword Planner: http://adwords.google.com/keywordplanner

Digital Book Today: http://digitalbooktoday.com/

Self Publishing Review: http://www.selfpublishingreview.com/

Kirkus Reviews: https://www.kirkusreviews.com/

2. Formatting Ebooks

my gift to you: https://www.smashwords.com/books/view/592348 (coupon code – TA34Q)

Free alternatives to MS Word: http:// www.LibreOffice.orghttp://www.OpenOffice.org

Kindle Direct Publishing (free to join and publish ebooks at Amazon): https://kdp.amazon.com/

Bookshelf where you can Add Titles and fill in your book’s information and also use the Preview Mode: https://kdp.amazon.com/dashboard

Help section at KDP Amazon: https://kdp.amazon.com/help?

Amazon Kindle formatting: https://kdp.amazon.com/help?topicId=A14LJ3QNDNO64G

Kindle reading app for any device: https://www.amazon.com/gp/digital/fiona/kcp-landing-page/

Kindle Format 8 for very advanced formatting (drop caps, embedded fonts, pop up text, fixed layouts, HTML5 support, CSS3 support and more): http://www.amazon.com/gp/feature.html?docId=1000729511

Types of Formats Amazon recommends: https://kdp.amazon.com/help?topicId=A2GF0UFHIYG9VQ

Calibre for converting to ePub, viewing, editing, etc. ebooks: https://calibre-ebook.com/

Epub Validator to check for any problems with epub file: http://validator.idpf.org/

 
Subscribe to this blog for updates on indie authors and self-publishing.


homevideoshow to guidesnovels about

Why Indie Authors Should Avoid the Big 5 and Instead Focus on Taming the Marketing Beast

big5Enjoy this guest post from author, Carol Vorvain, of Writers Boon.

3 simple truths about traditional book publishers all authors should know:

  • The Big 5 publishers keep authors on a tight leash. You must write about what they think is marketable. You must publish as fast or as slow as they want. The book must have a certain number of words to be considered a commercial book. They are your employer. So, you’d better listen. You are under a standard contract. You have little or no opportunity to negotiate the provisions.
  • Unless you are already famous, the Big 5 don’t help you with the marketing. They simply don’t have the cash for it.  
  • The Big 5 pay you peanuts. They offer low royalties and seize your publishing rights. A penny for your thoughts. Literally. That’s what’s left after they cover their own expenses and take the cut.

3 simple reasons why authors like you resiliently still knock on the door of the Big 5:

  • Fear of failing. I’ve got news for you. You can hide as much as you’d like behind their big name, but you, my dear freshly employed author, are still on your own. You have to make the miracle happen, you have to learn how to stand out from the crowd. And to do all this, you still need to befriend the marketing beast. You are not yet that precious for them to hire a marketing team focusing on you. And when you’ll be, you won’t need them. Right?
  • That feathered thing called Hope… Hope to be praised, get recognized and ultimately make a living out of it. It will happen. But you will make it happen, not them.
  • The Ego monster. You dream of the day when you will brag to all your family and friends that you are hanging out with them now, with the big 5. You got the golden stamp of approval. You have been chosen.  

1 strong enough reason to be an indie author:

  • Control. As the saying goes, “If we were meant to be controlled we would have come with a remote.” So, be the master of your own publishing journey. Unleash your creativity both in your writing and in your marketing tactics. You are now an entrepreneur.

Take advantage of all the resources out there that pave your way. Take advantage of Writers Boon, the digital platform that helps indie authors with marketing and the business aspect of publishing.

How?

Well, it provides guidance, tips and resources that serve as a blueprint for action on all types of marketing and public relations: content marketing, email marketing, advertising, social media marketing, SEO, copywriting.

Let’s say, for the first 6 months, you decide to focus on content marketing.

On Writers Boon, you will start by browsing and learning about all the different types of content book marketing: author and book videos, virtual book tours, public speaking, content distribution and promotion, interactive content, press releases and so on. Then, you can start focusing on finding resources, some at big discount prices: experts in the field or, if you are more of a DIY author, DIY tools &apps. There is also a how-to guides section where you can look for books, courses, webinars or blog articles to learn more.

For example, you’ve heard it’s a good idea to run giveaways. You’d like to try it, but first you’d like to understand more about the process. Easy. Simply look under the Giveaway how-to guides section. If still confused, head to the Q&A section, ask your question and a giveaway expert will answer you. Once it’s all clear, start browsing different giveaway tools. Add notes, tag favorites, read reviews and take the leap.

And don’t forget to use the power of networking. Schmooze or lose. Keep track of live training and book events with Writers Boon free Calendar of Events.

Carol Vorvain Writers BoonRemember the 3 simple truths about traditional book publishers we’ve talked about? Perhaps now it’s the time to embrace the opportunity of being an indie author rather than being frightened by it. Be confident that you can reach worldwide audience through digital marketing. And always remember this old Chinese proverb: “The person who says it cannot be done should not interrupt the person who is doing it.”  

Carol Vorvain (@writersboon) is an Australian international lawyer, mediator, author and founder of Writers Boon. Her books, When Dreams are CallingWhy not? – The island where happiness starts with a question and  A Fool in Istanbul – The adventures of a self-denying workaholic have been featured in a number of travel magazines including the International Traveller magazine and can be found in libraries, bookstores and on Amazon.

Subscribe to this blog for updates on indie authors and self-publishing.


homevideoshow to guidesnovels about

Do I Need to Copyright My Book?

copyright all rights reservedLike ISBN, copyright questions are common and the legalities of it can be complex. In most cases, copyright is something an author won’t need to spend much time worrying about. The tasks to copyright a book are straightforward, starting with simply writing a book. If you have any concerns, this fact alone should give some relief;

By writing your book, you own the copyright.

In 1886 The Berne Convention for the Protection of Literary and Artistic Works was signed as an international agreement on copyright. Your creation is your intellectual property. Think of it like this: only you have the “right” to “copy” your work and sell it; nobody else has the right to copy your work and sell it.

Your book is automatically under copyright, extending from the time you write it. However, there is a stipulation of proof. You need to commit the work to a readable form perceptible either directly or with the aid of a machine or device. Don’t just leave it on your computer or mail yourself a certified letter containing a copy of it. Perceptible means you’ve placed your book somewhere so it can potentially be viewed by others whether they view it or not (i.e. online or through an official registration service).

(Save 92% Sell Ebooks on Amazon and Major Retailers)

Every retailer requires you to claim copyright as it protects them and you. That’s done with one simple check of the “I claim ownership” box during publishing.

Piracy Concerns

Authors frequently ask about the dangers of copyright infringements or theft of their work. While infringements do exist, they are rare and usually do little or no damage. Many authors will find alleged copies of their ebooks for sale at disreputable websites. Fear not. Most book buyers never shop at those sites because they’re full of malware. Examples of that type of pirating happen all the time, but Google and other search engines are happy to combat it.

My advice when this happens is to do nothing and not worry about it. You might be thinking, Really? It’s true, all of my titles have ended up on these pirated sites yet I seriously doubt many, or any, sales have resulted. Those sites are not where loyal buyers shop. I’ll continue to do nothing and doubt it has hurt me as an author.

If you want to take a more active response, the Digital Millennium Copyright Act (DMCA) was designed to battle common internet infringements. A DMCA takedown notice can be issued to a website by any author claiming copyright infringement. It’s a powerful tool that’s easy to use. Essentially you send the website manager or online service provider (OSP) a notice that your copyright has been violated on their website, and the OSP is required to remove or disable access to the material in order to avoid being held liable.

To issue a DMCA takedown notice, request the OSP to remove or block the violation and include the following information:

  • your signature
  • the work that has been violated
  • the URLs or pages you want removed
  • your contact info

The Register of Copyrights has published a directory of agents online to receive and respond to your DMCA takedown notice: http://www.copyright.gov/onlinesp/list/a_agents.html. You can also contact a lawyer for more serious claims.

Common Safeguards

During the months while you’re working on the book and sending it to others to read, announce your copyright with the symbol: ©. Place that near the beginning of the document, then include the year and your name along with “all rights reserved” or standard phrasing for your nation. The phrase of © 2017 Author Name All Rights Reserved can be added as a line to the beginning of your books and voila, you’re protected (actually you already were). You can include any other legal information following the copyright line.

Copyright pages often include text like: No part of this book may be reproduced or used in any manner without the express written permission of the publisher and/or author.

There’s no rule for exact wording. Other books have examples of copyright text you can alter for your own. If you write fiction, text like this may be helpful: This is a work of fiction. Names, characters, businesses, places, events and incidents are either the products of the author’s imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Extra Insurance

Copyright infringement can take forms beyond a pirate stealing a book and trying to pass it off as his own. For example, you may write a successful novel with a unique plot structure. Years later someone might publish a nearly identical book with different characters and setting but essentially the same story. In that case, you may be able to sue for copyright infringement and it will help if you have additional sources of protection.

Plenty of methods for protection exist. These are not mandatory but are wise to do and reasonably priced. You can visit the Library of Congress US Copyright Office (http://www.copyright.gov/) and follow the prompts to register a copyright. Below are divisions for other English-speaking nations.

UK Intellectual Property Office: https://www.gov.uk/government/organisations/intellectual-property-office

Canadian Intellectual Property Office: http://www.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/Home

Australian Copyright Counsel: http://www.copyright.org.au/

For more info, visit the directory at WIPO (World Intellectual Property Organization): http://www.wipo.int/directory/en/urls.jsp.

Other Ways to Protect Your Work

If you have a blog, post some chapters and a book description. Introduce characters and the plot to your readers. That can be done even while you’re writing the book.

One obvious method to broadcast copyright is to publish the book. This gets into “common law” copyright protection. Imagine publishing with Amazon on May 9th of 2017. After that, if anyone tries to steal your book and sell it online, you could contact the retailer or site owner and prove the book is yours. If a future movie gets made based on your story without your consent or awareness, you’ll have proof.

Just remember rarely are authors harmed by copyright infringements. For the vast majority of writers, don’t worry much about it.

Self-Publish to a World of Readers: with Amazon, Apple, Google and other Major Retailers

Subscribe to this blog for updates on indie authors and self-publishing.


homevideoshow to guidesnovels about

Should you buy an ISBN?

ISBN BarcodeISBN is for International Standard Book Number, issued by a select agency in the nation where the publisher resides. You’re probably familiar with 10 or 13 digit ISBNs appearing on the copyright page or above the barcode on the back of a print version book. The barcode just identifies the ISBN and may or may not include a price.

Even though ISBN is a number corresponding to a book, it has more to do with the publisher and edition than the title and author. For example, the same ebook could have several ISBNs for different retailers selling it, and it would need another ISBN for a paperback version and yet another for a hardcover or audio book. A separate version is needed for the ePub file compared to the mobi file. Or if you change the trim size of a paperback, like from 5 x 8 inches to 6 x 9 inches, it will need a new ISBN.

(Save 92% Sell Ebooks on Amazon and Major Retailers)

The main exceptions are for reprintings or minor updates, which do not need new ISBNs. In most cases you don’t need a new ISBN for title, metadata, cover or price changes. Since it’s an international designation there are varying aspects from nation to nation, so your situation may differ from an author in another country. In a nutshell, if your book is to be sold through a retailer, it needs an ISBN to identify the publisher and edition.

However, many retailers don’t require you to provide an ISBN. Amazon, for instance, assigns its own version called an ASIN (Amazon Standard Identification Number). Amazon currently doesn’t list an ISBN on the product page even if you provide one, though you can find specific titles there by searching for the ISBN number. If you provide an ISBN to Barnes & Noble, you’ll be required to make it specifically for NOOK. Barnes & Noble support said this when asked about ISBNs: NOOK Press does not check the Bowker status or title assignment of an ISBN that is submitted to a NOOK Press Project. If you choose to enter an ISBN for a Project in your NOOK Press account, that ISBN will be displayed in your sales report, and is not used for any other purpose. Kobo says: You will still be able to publish your book on Kobo without an ISBN and sell in over 190 countries worldwide as we will issue our own identifier number when it goes on our site.

Since most retailers don’t require you to provide an ISBN for ebooks, they’ll assign a unique one at no charge. The main catch is, depending on the retailer, you may not be listed as the publisher. In the cases of Smashwords and CreateSpace, accepting their free ISBNs will list them as the publisher, not you. You’ll still be listed as the author of course, but if you wanted your name or publishing imprint to be listed as publisher, you’ll usually need to purchase and provide your own. A few retailers, like Kobo, have certain distribution partners that may not receive your book without a provided ISBN.

This decision divides authors based on specifics, goals and finances. Some authors insist on providing ISBNs while others have never paid for one. Another author might purchase an ISBN for one title (or retailer) but not for another. It’s up to you as there are several ways to manage this. Fortunately your book can be successful regardless of how you handle ISBNs.

If you decide to buy one or a pack of ISBNs, check with your nation for the agency that distributes them. You can get more info at the International ISBN Agency: https://www.isbn-international.org/. In the United States and Australia, R.R. Bowker is the exclusive ISBN agency. Prices start at $125 for a single ISBN, $295 for a 10-pack, $575 for a 100-pack and $1,000 for 1,000. As you can imagine, an author with several titles existing in a few formats uploaded to multiple retailers might need more than 10 ISBNs, so going this route can get expensive. Even if you only have one book but plan to sell at multiple retailers and make print or audio versions, then you may want several ISBNs.

Whether or not to purchase ISBNs has been debated since free was an option. The main benefit to purchasing an ISBN is to have your name or publishing imprint listed as the publisher instead of Smashwords or CreateSpace or whichever company supplies your book with a free ISBN. Your book will also have some additional distribution and search-ability factors, though these things are changing rapidly.

In my opinion ISBNs will be most useful to authors who plan to aggressively market print versions (paperback or hardcover) to large bookstores. Ebooks really don’t need an ISBN assigned by you because the retailers each have their own way of handling it and will additionally assign their own numbers. If you decide to purchase ISBNs for ebooks, you may need or decide to use a unique one for Amazon and Barnes & Noble while clustering Apple, Google and many other retailers under one ISBN.

Smashwords, the world’s largest ebook distributor, sends your book to multiple channels. Smashwords allows you to use your own ISBN or to use one of theirs for free. Vendors like Smashwords and CreateSpace purchase enormous amounts of ISBNs from Bowker at $1 apiece. That’s why these companies can offer you an ISBN for free.

Should you buy ISBNs?

If you plan to aggressively market print versions (paperback or hardcover) to large bookstores, then yes. Consider buying ISBNs.

If you are seriously promoting your brand, name, or publishing company or publishing imprint, then yes. Consider buying ISBNs. (A single publishing company may have multiple imprints, with the different imprints used by the publisher to market works to various demographic consumer segments.)

If you believe the initial costs of ISBNs will be offset by additional sales resulting from select distribution partners and search-ability via ISBN, then consider buying ISBNs.

For most other authors, especially those on a tight budget, the freely assigned ISBNs are a great choice. (I have never paid for an ISBN, but that’s just one author’s choice.)

What about Print Books?

If you get to the point of making print versions, either paperbacks or hardcovers, then ISBNs will be more important to consider. For those on a budget there are still free ISBN solutions from companies like CreateSpace, Amazon’s print-on-demand publisher. CreateSpace gives you 4 options of ISBNs, from free to $10 to $99, or you can provide your own. Each option has slightly different features, but with any of them your paperback can be available for purchase in many parts of the world.

There’s a myth that says you need to buy an ISBN and list yourself or publishing imprint as the publisher to be successful. Not true. Many incredibly successful indie authors have published with free ISBNs including Hugh Howey, Amanda Hocking and J.A. Konrath.

Self-Publish to a World of Readers: with Amazon, Apple, Google and other Major Retailers

Subscribe to this blog for updates on indie authors and self-publishing.


HomeVideosHow To GuidesNovels About

Over 20,000 Books Sold and 500 Amazon Reviews!

allison-maruska-profileWe featured Allison Maruska on Blogging for Authors and Newbies back in 2015. Now her book has sold over 20,000 copies and has 500 Amazon reviews!

That’s beyond exciting. That’s a dream come true for most writers. And you can do it too!

Here’s what she had to say back then, and below is a link to what she’s learned since.

Allison, it’s always nice when your full name exists as a custom URL. Did that make your decision easy?

I figured using my name would be the quickest way for my book readers to find me.

How long have you had it and how often do you post?

I’ve had this blog for a little over a year, but I had a Blogger site for a couple years before that. I try to post at least weekly, usually 2 times per week.

What do you like the most about your blog? The least?

Most: I like talking to my readers in my “real” voice. I started the blog as a humor blog, so I weave humor into everything I write, even if the post isn’t specifically a humor post.

Least: Some of my posts are hard to find, but I’ve been working on categorizing them in the menu bar, so that should improve.

What have you learned that you can share with a newbie?

Allison Maruska book coverErr on the side of shorter, if you can. I’ve heard the target word count for a “regular” blog post is 250 – 300 words. Obviously, that can be higher if you’re specializing in something. But see your blog as an opportunity to practice concise writing. Also, set a static landing page.

I like those tips! What’s a good link for readers to find your books?

https://www.amazon.com/dp/B00T100YB0

(Since this post in 2015, Allison has sold over 20,000 copies of The Fourth Descendant and received 500 reviews. Wow! https://allisonmaruska.com/2016/11/14/five-things-i-learned-from-500-reviews/)

Anything else you’d like to add?

I reply to all comments, so stop by and chat! Commenting on others’ blogs is a great way to get noticed, too.😉

Thank you, Allison. Looks like you’re headed it a great direction. Wishing you all the best.

Please share any thoughts or tips in the comments section.

Subscribe to this blog for updates on indie authors and self-publishing.


HomeVideosHow To GuidesNovels About

%d bloggers like this: