SmartURL vs BookLinker for Amazon Books?

SmartURL vs BookLinkerAs of today, there are 12 Amazon countries selling your books (soon to be more). But are you missing potential sales in some of these nations? Below is a tutorial video for making links that direct customers to the right one. Think of it as a global Amazon link.

Example: Jane Reader visits your site, sees your book, wants to buy it, clicks on the link and visits That’s great if Jane lives in the USA or an affiliated nation. But what if Jane Reader lives in a foreign country like Germany, India, Brazil, the UK or a host of other nations where people cannot buy directly from

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Some Jane and John Readers know to visit their local Amazon, but they are savvy shoppers while others are not. How many others will simply leave your book page, wrongly assuming it is not available to them?

Hence the need for a global Amazon link, one that takes Jane and John directly to their proper Amazon countries to buy your book. This will convert more browsers into paying customers, get more international sales and even get more reviews.

There are several outfits for help with this (and for free). BookLinker (formerly ViewBook) and SmartURL are among the most popular, though Georiot is a good choice too. The video below demonstrates step by step how to use them and lists pros and cons of each service.

There are different suffixes for each Amazon nation. For example, here are links for the same book in the US and in Germany:

Just apply the proper suffix after Amazon, followed by the book name, dp, and ASIN. Delete all the ref stuff that often follows.

United States: US – .com
United Kingdom: GB –
France: FR – .fr
Japan: JP –
Canada: CA – .ca
Germany: DE – .de
Spain: ES – .es
Italy: IT – .it
India: IN – .in
Mexico: MX –
Brazil: BR –
Australia: AU  –

The good news is all of these link-builders allow you to use your Amazon Associates Affiliate tags for an extra approx. 5% commission on sales. If you don’t use one, they’ll use theirs which is how they make money. Note that you must apply to each Associate country individually:


Part 2 of this post (see below) explains how to implement these links at your website and within your books. First, watch this step by step video for how to make the links.

Pros and cons:

BookLinker is designed specifically for Amazon, is fast and has a slightly better custom URL upon creation. But it only works with product (book) pages and author pages, while it does not work with review pages. Currently BookLinker only shows 9 flags; newcomers India, Mexico and Australia’s flags aren’t visible. Not to worry, an email to the admin confirmed those countries will work. “We are currently in the process of updating the ‘My Links’ page of our website to display statistics from some of the newer Amazon’s – and you can expect this feature to be available within the next few weeks.”

SmartURL works with all Amazon pages including reviews, which is wise to do in my opinion. But it takes a bit longer to use and you have to reinsert affiliate tags for every single product instead of just once.

Ultimately, both of these are great. BookLinker is nice because it is designed to be used only with Amazon, but since SmartURL also works with reviews pages, if I had to choose only one–that factor would cause me to go with it. For now, I’m using both with a memo to BookLinker Admin to add Amazon review pages to their platform.

Part 2 of this post teaches how to implement these links at your website, in your document and upload to Amazon.

Do you have a preference or additional thoughts about all this? Please share in the comments.

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