Why Indie Authors Should Avoid the Big 5 and Instead Focus on Taming the Marketing Beast

big5Enjoy this guest post from author, Carol Vorvain, of Writers Boon.

3 simple truths about traditional book publishers all authors should know:

  • The Big 5 publishers keep authors on a tight leash. You must write about what they think is marketable. You must publish as fast or as slow as they want. The book must have a certain number of words to be considered a commercial book. They are your employer. So, you’d better listen. You are under a standard contract. You have little or no opportunity to negotiate the provisions.
  • Unless you are already famous, the Big 5 don’t help you with the marketing. They simply don’t have the cash for it.  
  • The Big 5 pay you peanuts. They offer low royalties and seize your publishing rights. A penny for your thoughts. Literally. That’s what’s left after they cover their own expenses and take the cut.

3 simple reasons why authors like you resiliently still knock on the door of the Big 5:

  • Fear of failing. I’ve got news for you. You can hide as much as you’d like behind their big name, but you, my dear freshly employed author, are still on your own. You have to make the miracle happen, you have to learn how to stand out from the crowd. And to do all this, you still need to befriend the marketing beast. You are not yet that precious for them to hire a marketing team focusing on you. And when you’ll be, you won’t need them. Right?
  • That feathered thing called Hope… Hope to be praised, get recognized and ultimately make a living out of it. It will happen. But you will make it happen, not them.
  • The Ego monster. You dream of the day when you will brag to all your family and friends that you are hanging out with them now, with the big 5. You got the golden stamp of approval. You have been chosen.  

1 strong enough reason to be an indie author:

  • Control. As the saying goes, “If we were meant to be controlled we would have come with a remote.” So, be the master of your own publishing journey. Unleash your creativity both in your writing and in your marketing tactics. You are now an entrepreneur.

Take advantage of all the resources out there that pave your way. Take advantage of Writers Boon, the digital platform that helps indie authors with marketing and the business aspect of publishing.

How?

Well, it provides guidance, tips and resources that serve as a blueprint for action on all types of marketing and public relations: content marketing, email marketing, advertising, social media marketing, SEO, copywriting.

Let’s say, for the first 6 months, you decide to focus on content marketing.

On Writers Boon, you will start by browsing and learning about all the different types of content book marketing: author and book videos, virtual book tours, public speaking, content distribution and promotion, interactive content, press releases and so on. Then, you can start focusing on finding resources, some at big discount prices: experts in the field or, if you are more of a DIY author, DIY tools &apps. There is also a how-to guides section where you can look for books, courses, webinars or blog articles to learn more.

For example, you’ve heard it’s a good idea to run giveaways. You’d like to try it, but first you’d like to understand more about the process. Easy. Simply look under the Giveaway how-to guides section. If still confused, head to the Q&A section, ask your question and a giveaway expert will answer you. Once it’s all clear, start browsing different giveaway tools. Add notes, tag favorites, read reviews and take the leap.

And don’t forget to use the power of networking. Schmooze or lose. Keep track of live training and book events with Writers Boon free Calendar of Events.

Carol Vorvain Writers BoonRemember the 3 simple truths about traditional book publishers we’ve talked about? Perhaps now it’s the time to embrace the opportunity of being an indie author rather than being frightened by it. Be confident that you can reach worldwide audience through digital marketing. And always remember this old Chinese proverb: “The person who says it cannot be done should not interrupt the person who is doing it.”  

Carol Vorvain (@writersboon) is an Australian international lawyer, mediator, author and founder of Writers Boon. Her books, When Dreams are CallingWhy not? – The island where happiness starts with a question and  A Fool in Istanbul – The adventures of a self-denying workaholic have been featured in a number of travel magazines including the International Traveller magazine and can be found in libraries, bookstores and on Amazon.

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